Assignment 3- Street Photography Presentation

http://www.slideshare.net/emilypaige_/street-photography-presentation-2-rosie

Street photography

Juxtaposition 

Mini Olympics

Students playing basketball on red nose day for the mini olympics. Photo Journalism task

Assignment 3 - Research Advertising

Analyse advert

Advertising helps to convince an audience to buy a product. Using celebrities to persuade an audience into buying the product. Justin Bieber's perfumes are advertised to a large group of girls in Justins fanbase.

Some Day.This perfume is aimed at girls because -of course- it is a girls perfume. Justin Bieber is advertising this perfume which brings a whole new target audience. He has a whole fanbase of young female fans. Having over 35 million twitter followers, using Justin Bieber to sell a perfume is a very good technique as he can promote his perfume via the social networking site. 

This advert makes the audience want the perfume as it features the target audience' idol with a girl who is wearing the perfume. It convinces girls that if they wear this perfume it means that Justin Bieber will think that they smell nice. 

Justin Bieber is endorsing his own product to specifically use his fanbase to become a target audience for his perfume.
The facial expression pulled by the girl used in this advert suggests a bit of a seductive theme. In theory, this is to make girls feel jealous and want to wear the perfume to be like that girl.

After releasing this perfume Justin Bieber also released another fragrance called "Girlfriend". The name of this perfume already suggests that if a girl wears this perfume then they'll be like Justin Bieber.

The facial expressions on the female model are exactly the same as the previous advert. The fragrance is called Girlfriend and the adverts state Justin Bieber's Girlfriend in a technique to get every girl who wishes to be 'Justin Biebers Girlfriend' to buy the perfume.
Justin Bieber tweeted about his new perfume saying 'If you want to smell like how i'd like my girl to smell go buy GIRLFRIEND'. This immediately gets all of his 35 million followers wanting the new fragrance.

The photographs used in the adverts are relaxed and they look very comfortable together suggesting that there is a bit of a relationship going on. This makes the audience want the product. The female models look to be seducing justin bieber. They look close together making the audience jealous wanting to be this girl.

The colours of pink and purple suggest warm emotions e.g love and passion. Not suprising as he is a teen heart throb and can use this technique to sell products

Photography Assignment 2 submission

http://www.slideshare.net/rosiewinslade/photography-assignment?utm_source=ss&utm_medium=upload&utm_campaign=quick-view

Depth of field

Depth Of Field

Depth of field is the amount of distance between the nearest and furthest objects that appear in a sharp focus in a photograph. 

 -Shallow depth of field is used when you wish to isolate the object from its background by keeping the object in focus like these 3 shots I have taken. Shallow depth of field is used when the photographer wishes to focus on one object and keep the rest of the image out of focus e.g macro / close up photography.

-Large depth of field is when pretty much everything in the photograph will be in focus. Large depth of field is commonly used in landscape photography where the photographer wishes to focus on the entire image to capture its beauty.

Depth of field adds detail to a shot and makes it more dynamic depending on which depth of field you use.

Depth of field is controlled by photographers with the lens they typically use to control whether they want the whole image to be in focus or part of the image in focus. I.E shallow and large depth of field.

Lens F22 is where the whole photograph is in focus.
Lens F1.8 is used when the photograph has a shallow depth of field with one part of the image in focus. 

Using Photoshop

Original photo

Cropped photo

Adjusting the image making it less vibrant 

Adding more shadows and highlights to the image

Liquify image

Altering the threshold of the photo

Photoshop in Photography

How do you open a file in photoshop?
To open a file in photoshop you go to file > open.

How do you crop the image?
To crop an image you select the crop tool on the left side bar.

What is the difference between original ratio and unconstrained? 
Unconstrained means there is freedom and flexibility when cropping an image. And the original ratio is the size set by the camera. Unconstrained is unrestrictive.

How to you make the image black and white?
On image adjustments there is an option to make the image black and white.

What is a JPEG?
A JPEG is a type of format to save images in.

What is resolution? 
Resolution is the pixels in an image.